This could be anything from a business or brand, to a musician, former athlete, or author. Some folks already have a bit of an audience in place when they start a podcast. This is a frequently asked question, and a good one to tackle before we move on.

Choosing a Topic That’s Unique & Originalĭo I Need an Audience to Start a Podcast?.How to Create a Value Proposition For Your Podcast.That persona and those questions help you to keep your show focused and on track, both of which make for more engaging episode content. That persona is something to keep in mind every time you plan an episode: “Would John, our listener persona, like this? Is this focused on what he likes, what he’s interested in?” It’s a good idea, sketching out exactly who it is that you’d like to listen to your content. You are building the foundations of your metaphorical house, so it’s worth a little extra thought (and work) to get it right!Ī lot of smart people talk about creating listener personas or avatars. So what’s the bottom line with all this? Unless you answer the question of “why?” then you won’t be best positioned to design podcast content that’ll match your ambitions and objectives. Here, you’ll still have a why, though, and it could be every bit as serious as a company looking to attract new customers. Your podcast topic can be anything from true crime to vegan baking. This could involve you making the show in your spare time, and on a subject that you’re passionate about. You might be coming at it from more of a “creative outlet” perspective. Podcasting isn’t exclusively a content marketing strategy for businesses, though – far from it.

You can build trust, and nurture those fanatical superfans every company dreams of having. Here, you can provide your customers and target audience with valuable and entertaining content. So firstly, why do you want to make a podcast?Īre you a freelancer? A business? Or a marketing manager? If so, you might have identified podcasting as a great way to grow authority or community. There are two big questions you need to ask yourself here, and they’re joined at the hip.

Just click the link and drag it into your bookmarks bar > How to Start a Podcast 1ST STAGE: PLANNING & PREPARATION

Audacity podcast tutorial